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需求旺盛 品质升级成净水市场最大趋势

发布时间:2018-12-07 15:52
伴随着居民收入的提高和中产阶层的崛起,消费升级已成为净水行业发展的主要动力,与之相对应的是消费者对净水“品质”关注度的暴涨。市场观察人士表示,当下华东、华北净水市场全国占比达45%,要实现该区域规模的维持及增长,净水行业产品结构升级势在必行;而对于正在迅速成长中的中南、西北区域市场,也需要高品质产品及服务夯实市场基础。
 
With the increase of residents'income and the rise of the middle class, consumption upgrading has become the main driving force for the development of water purification industry. Correspondingly, consumers' attention to the "quality" of water purification has risen sharply. Market observers said that the proportion of water purification market in East China and North China is 45% nationwide. In order to maintain and increase the scale of the region, it is imperative to upgrade the product structure of the water purification industry. For the rapidly growing regional markets in South-central and Northwest China, high-quality products and services are also needed to consolidate the market base.
 
 
 
需求旺盛 净水品质升级呼声高涨
 
High demand for clean water quality upgrading
 
 
 
净水器出现在我国大众视野中的时间并不算短,消费者的关注点由一开始基础的净水功能向外延伸,在流量、智能化、滤芯管理等功能,到整机设计、品质、寿命以及售后服务等方面,消费者均发出了升级的呼声。此外,消费者对家庭整体用水环境方面也产生了更高的要求,全屋净水需求迅速得到释放。
 
The time when water purifier appeared in the public view of our country is not short. Consumers'attention extends outward from the basic water purification function at the beginning. In the functions of flow rate, intellectualization, filter management and so on, to the design, quality, life and after-sales service of the whole machine, consumers have issued the call of upgrading. In addition, consumers have a higher demand on the overall water environment of the household, and the demand for water purification of the whole house has been released rapidly.
 
 
 
中怡康调研显示,2018年第一季度的净水市场,线上产品出现升级,均价因此提升;占据市场主流的反渗透净水器在产品升级和技术创新上呈现深化趋势,双出水、低废水、大流量、智能滤芯管理、机身设计等均成为消费者的选购决策依据。
 
Zhongyikang research shows that in the first quarter of 2018, online products have been upgraded and the average price has been raised; reverse osmosis water purifiers, which occupy the mainstream market, have shown a deepening trend in product upgrading and technological innovation. Double effluent, low waste water, large flow, intelligent filter management and fuselage design have become consumers'choices and purchases. Decision basis.
 
 
 
 
 
“产品升级和服务升级共同撑起了净水品质升级,进而促进消费者生活品质升级。”沁园相关人士表示,售后服务作为消费者使用体验的重要一环,其升级愈发显得必要。售后需要预约、上门服务等过程,在此期间,任何一个拖延或响应不及时都可能给用户带来极其糟糕的体验。如何完善售后服务、缩短售后服务响应周期成为一个亟待解决的行业性问题。
 
"Product upgrading and service upgrading together support the upgrading of water purification quality, thereby promoting the upgrading of consumers'quality of life." Qinyuan related people said that after-sales service as an important part of consumer experience, its upgrading is increasingly necessary. After-sales needs booking, door-to-door service and other processes, in this period, any delay or response is not timely may bring users a very bad experience. How to improve after-sales service and shorten the response cycle of after-sales service has become an urgent industry problem.
 
 
 
立足专业 沁园力促净水品质升级
 
Base on Professional Qinyuan to Promote Water Purification Quality Upgrading
 
 
 
沁园成立于1998年,与很多综合家电厂商不同,沁园是一家专业从事净水设备、饮水设备及商用水设备等系列环保产品的企业。20年以来,沁园也一直致力于通过技术和服务引领国内净水行业的发展,并将“全面饮用水解决方案服务商”作为企业未来的发展方向,在每一个净水产品细分领域,沁园都在努力做到行业领先,为用户创造更优质的饮水用水条件。
 
Qinyuan was founded in 1998. Unlike many comprehensive power plant manufacturers, Qinyuan is a company specializing in series of environmental protection products, such as water purification equipment, drinking water equipment and commercial water equipment. Over the past 20 years, Qinyuan has also been committed to leading the development of domestic water purification industry through technology and services, and regards "comprehensive drinking water solution service provider" as the future development direction of enterprises. In each sub-area of water purification products, Qinyuan is striving to achieve industry leadership and create better drinking water strips for users. Pieces.
 
 
 
在净水行业品质大升级的现在,沁园跑在了行业前沿,凭借20年的专业净水技术积累和强大的创新底蕴,不断以出色的产品和服务为消费者创造新的惊喜。
 
At present, the quality of water purification industry is greatly upgraded, Qinyuan runs in the forefront of the industry, relying on 20 years of professional water purification technology accumulation and strong innovation, constantly creating new surprises for consumers with excellent products and services.
 
 
 
在产品方面,沁园力推无桶产品升级,2018年更是推出了全新的无桶大流量反渗透系列新品。以沁园KRL5806无桶净水器为例,5级过滤系统、600加仑大流量、双出水设计、FMS智能滤芯管理系统、1:1低废水比、超薄机身设计等诸多亮点集于一机,可全面满足当下消费者对于净水器的需求,而在沁园净水产品阵营中,这样的“强者”比比皆是。
 
In terms of products, Qinyuan is pushing the upgrading of barrelless products. In 2018, it launched a new series of barrelless reverse osmosis products with large flow. Taking Qinyuan KRL5806 bucket-less water purifier as an example, many highlights such as five-stage filtration system, 600 gallons of large flow, double effluent design, FMS intelligent filter management system, 1:1 low wastewater ratio, ultra-thin fuselage design are integrated into one machine, which can fully meet the current consumer demand for water purifier. In Qinyuan water purifier camp, such " The strong are everywhere.
 
 
 
 
进入2018年以来,为了满足消费者对于全屋净水的需求,沁园也在竭尽全力强化全屋净水系列,打造出完善的全屋净水解决方案,获得了消费者的普遍认可。
 
Since 2018, in order to meet consumers'demand for whole-house water purification, Qinyuan has also made every effort to strengthen the whole-house water purification series and create a perfect solution for whole-house water purification, which has won the general recognition of consumers.
 
 
 
除了产品,沁园在服务品质升级上的表现也可圈可点。在20年的发展历程中,沁园早早意识到了售后服务的重要性,建立了一套领先于行业的售后服务体系。
 
In addition to products, Qinyuan's performance in upgrading service quality is also remarkable. In the course of 20 years'development, Qinyuan has realized the importance of after-sales service and established a set of after-sales service system which is ahead of the industry.
 
 
 
据了解,沁园拥有规范的CSM客户管理系统以及超过100人的客服团队,可随时为客户解决产品的咨询、安装、保养等问题,赢得了良好的用户口碑。同时,沁园也拥有着覆盖全国的售后服务网络,可做到对绝大多数地区的售后服务辐射;而每一位为用户提供售后服务的售后安装维修人员,也都经过了严格的培训及考核,保证了服务的专业性。
 
It is understood that Qinyuan has a standardized CSM customer management system and a customer service team of more than 100 people. It can solve the problems of product consultation, installation and maintenance for customers at any time, and has won a good reputation among users. At the same time, Qinyuan also has a nationwide after-sales service network, which can radiate the after-sales service in most areas; and every after-sales installation and maintenance personnel who provide after-sales service for users has also undergone strict training and assessment to ensure the professionalism of the service.
 
 
 
与时俱进是沁园一贯的坚持,为了让用户享受到更加便捷的售后服务,沁园基于微信服务号,建立了全新的集售后、选购及会员服务于一体的服务受理平台,其中,售后板块仍在持续优化,最终将形成一键服务体验闭环。
 
Keeping pace with the times is Qinyuan's consistent insistence. In order to enable users to enjoy more convenient after-sales service, Qinyuan has established a new service acceptance platform based on Wechat Service Number, which integrates after-sales, purchase and membership services. Among them, the after-sales plate is still being optimized and will eventually form a key service experience closed loop.
 
 
 
“在净水领域,品质升级是品牌与消费者相互作用的效果呈现。”评论人士分析,“消费者需求升级催动净水产品及服务升级,而净水品质升级也将为消费者生活品质提供保障,两者是相辅相成的关系。有沁园等领航企业的带领,净水行业将在需求升级、满足需求的循环中实现良性发展。”
 
"In the field of water purification, quality upgrading is the effect of interaction between brand and consumer." Commentators analyzed that "the upgrading of consumer demand promotes the upgrading of water purification products and services, and the upgrading of water purification quality will also provide protection for consumers'quality of life, which are mutually reinforcing. With the leadership of Qinyuan and other pilot enterprises, the water purification industry will achieve sound development in the cycle of upgrading demand and meeting demand.

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