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红领巾印万达广告事件后续? 教育部办公厅下发紧急通知

发布时间:2018-11-17 15:43
红领巾印万达广告事件后续
 
Red scarf print Wanda advertising event follow-up
 
 
 
28日,有群众向《法制日报》记者反映称,山东省菏泽市开发区丹阳路小学向小学生们发放的红领巾上,竟然印有“菏泽万达广场 ”广告,除此之外发放的学生帽上也印有该广告。对此,记者采访菏泽市开发区教育局,相关负责人表示这是交通安全进校园活动发放的,学校发现后很快全部收回。
 
On the 28th, a crowd reported to the Legal Daily that the red scarf issued to pupils by Danyang Road Primary School in Heze Development Zone of Shandong Province was printed with the advertisement of "Heze Wanda Plaza", which was also printed on the caps of pupils. In this regard, the reporter interviewed the Heze Development Zone Education Bureau, the relevant person in charge said that this is the traffic safety into the campus activities issued, the school soon recovered.
 
 
 
29日,菏泽市经济开发区网站发布消息称,近日,菏泽市开发区丹阳路小学红领巾、小黄帽印制广告事件引起媒体关注。对此,开发区党工委高度重视,责成丹阳街道党工委会同有关部门进行调查。经查,丹阳路小学校长吕咏梅对此事负有直接责任和领导责任。根据《中国共产党纪律处分条例》有关规定,给予其党内严重警告处分。同时,要求各学校深刻汲取教训,严禁商业广告进校园。
 
On the 29th, the website of Heze Economic Development Zone released a news that recently, the printing of red scarves and yellow hats in Danyang Road Primary School of Heze Economic Development Zone attracted media attention. In this regard, the Party and Labor Committee of the Development Zone attaches great importance to it and instructs Danyang Street Party and Labor Committee to conduct an investigation with relevant departments. After investigation, Lv Yongmei, principal of Danyang Road Primary School, has direct responsibility and leadership responsibility for this matter. According to the relevant provisions of the Communist Party of China Disciplinary punishment regulations, give serious warning within the party. At the same time, schools are required to draw lessons from them and strictly prohibit commercial advertisements from entering the campus.
 
 
 
严禁商业广告、商业活动进入中小学校和幼儿园
 
Strictly prohibit commercial advertisements and business activities from entering primary and secondary schools and kindergartens.
 
 
 
日前,教育部办公厅下发紧急通知,要求各地坚决禁止任何形式的商业广告、商业活动进入中小学和幼儿园。
 
Recently, the General Office of the Ministry of Education issued an urgent notice requiring all places to resolutely prohibit all forms of commercial advertising and business activities from entering primary and secondary schools and kindergartens.
 
 
 
 
 
以下为文件原文:
 
The following is the original document:
 
 
 
教育部办公厅关于严禁商业广告、商业活动进入中小学校和幼儿园的紧急通知
 
Emergency Notice of the General Office of the Ministry of Education on Banning Commercial Advertising and Business Activities from Entering Primary and Secondary Schools and Kindergartens
 
 
 
教基厅函〔2018〕77 号
 
Teaching base hall letter [2018] 77
 
 
 
各省、自治区、直辖市教育厅(教委),新疆生产建设兵团教育局:
 
The Education Department of the provinces, autonomous regions and municipalities directly under the central government (Education Commission), the Education Bureau of the Xinjiang production and Construction Corps:
 
 
 
近日,山东菏泽市开发区交警大队联合菏泽市开发区丹阳路小学开展“交通安全进校园”活动时,菏泽万达广场及菏泽市广播电台经济文艺广告工作人员现场发放了印有菏泽万达商业广告的小黄帽和红领巾,性质恶劣。山东省委、省政府高度重视,对此事进行了严肃查处。各地要从中吸取深刻教训,举一反三,采取有效措施,坚决禁止任何形式的商业广告、商业活动进入中小学和幼儿园。现就有关要求紧急通知如下:
 
Recently, when the traffic police brigade of Heze Development Zone in Shandong Province joined Danyang Road Primary School in Heze Development Zone to carry out the "traffic safety into campus" activity, the staff of Heze Wanda Plaza and Heze Radio Economic and Literary Advertising Station issued small yellow caps and red scarves printed with Heze Wanda commercial advertisements on the spot, which were of bad nature. The Shandong provincial Party committee and the provincial government attach great importance to this matter and have seriously investigated and dealt with it. All localities should draw profound lessons from it and take effective measures to resolutely prohibit all forms of commercial advertising and business activities from entering primary and secondary schools and kindergartens. Urgent notice is hereby given as follows:
 
 
 
一、立即开展一次全面排查。各地教育行政部门要立即组织力量对区域内中小学校、幼儿园开展一次全面检查,重点排查在中小学校、幼儿园开展商业广告活动,或利用中小学生和幼儿的教材、教辅材料、练习册、文具、教具、校服、校车等发布或者变相发布广告等行为,要特别关注有无将红领巾及其名义用于商标、商业广告以及商业活动,各类“进校园”活动有无夹带商业活动等问题,发现一起,查处一起,坚决杜绝任何商业行为侵蚀校园。
 
First, conduct a comprehensive investigation immediately. Local educational administrative departments should immediately organize efforts to carry out a comprehensive inspection of primary and secondary schools and kindergartens in the region, focusing on conducting commercial advertising activities in primary and secondary schools and kindergartens, or publishing or disguising textbooks, teaching aids, workbooks, stationery, teaching aids, school uniforms, school buses, etc., using on primary and secondary school students and children. In publishing advertisements, special attention should be paid to the use of red scarves and their names in trademarks, commercial advertisements and commercial activities, as well as the presence or absence of accompanying commercial activities in all kinds of "entering campus" activities. We should investigate and deal with them together, and resolutely prevent any commercial activities from eroding the campus.
 
 
 
二、严格审批“进校园”活动。各地教育行政部门要建立各类“进校园”活动备案审核制度,对活动内容、具体方案、举办单位和参加人员等进行严格把关。对于各类进入校园或组织中小学生、在园幼儿参加的活动,由县级及以上教育行政部门进行审批,实行备案管理。凡未经批准的活动,一律禁止进入校园或组织中小学生、在园幼儿参加。对于经审批进入校园或组织中小学生、在园幼儿参加的活动,县级及以上教育行政部门要明确责任人负责全程监管,一经发现与审批备案情况不符,或存在发布或变相发布商业广告的行为,要立即采取措施予以制止,并第一时间报告县级及以上教育行政部门。
 
Two, strict examination and approval of "entering campus" activities. Local educational administrative departments should establish a system for the examination and approval of all kinds of "entering campus" activities, and strictly control the contents, specific plans, organizers and participants of the activities. The administrative departments of education at and above the county level shall examine and approve all kinds of activities that primary and secondary school students and children attend in schools or organizations, and carry out record-keeping management. Any unauthorized activities shall be prohibited from entering the campus or organizing primary and secondary school students to participate in the kindergarten. For activities involving primary and secondary school students and children in the kindergarten, the administrative departments of education at or above the county level should make clear that the responsible person is responsible for the whole process of supervision and control. Once it is found that they do not conform to the situation of examination and approval for filing, or that there are acts of publishing or disguising commercial advertisements, they should take immediate measures to stop them, and at the first time. To report educational departments at county level or above.
 
 
 
三、切实加强校园日常监管。各地教育行政部门要健全日常监管制度,切实减少与学校教书育人无关的各类活动。经批准同意进入校园的各类教育活动,必须坚持公益性原则,不得干扰学校正常的教育教学秩序,不得给学校和师生增加额外负担。要加强教育培训,不断增强校长教师法治意识,提高应对突发事件的应急能力。学校要坚决抵制各类利用中小学生和幼儿的教材、教辅材料、练习册、文具、教具、校服、校车等发布或者变相发布广告等行为。
 
Three, earnestly strengthen the daily supervision of campus. Local educational administrative departments should improve the daily supervision system and effectively reduce all kinds of activities unrelated to school teaching and educating people. All kinds of educational activities approved to enter the campus must adhere to the principle of public welfare, not interfere with the normal order of education and teaching in schools, and not impose additional burdens on schools, teachers and students. We should strengthen education and training, constantly strengthen the principal teachers'awareness of the rule of law, and improve their emergency response ability to emergencies. Schools should resolutely resist the use of textbooks, teaching aids, workbooks, stationery, teaching aids, school uniforms, school buses and other publications or disguised advertising.
 
 
 
四、营造外部良好育人环境。各地教育行政部门要会同相关部门,严格按照广告法等相关法律规定,杜绝企业以任何形式发布不利于中小学生和幼儿身心健康的商业广告,对违规在校园进行商业宣传活动,给学校、教师、学生摊派任何购买、销售任务,给学校、教师、学生分发带有商业广告的物品等行为进行严肃查处,确保学校一方净土。要加强宣传教育,引导全社会形成关心爱护广大中小学生和幼儿健康成长的良好氛围。
 
Four, create a good environment for educating people outside. Local educational administrative departments, in conjunction with relevant departments, shall strictly abide by the relevant laws and regulations such as the Advertising Law, stop enterprises from publishing commercial advertisements in any form that are not conducive to the physical and mental health of primary and secondary school students and children, conduct commercial propaganda activities on campus in violation of regulations, and assign any purchasing and selling tasks to schools, teachers and students. Schools, teachers and students distribute goods with commercial advertisements for serious investigation and punishment to ensure that one side of the school has a clean land. We should strengthen propaganda and education, and guide the whole society to form a good atmosphere of caring for and caring for the healthy growth of primary and secondary school students and children.
 
 
 
请各地将贯彻落实情况及时报教育部基础教育司。
 
Please implement the situation and the basic education department of the Ministry of education.

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